I’m an applied Health Psychologist, behavioural scientist and researcher interested in what helps people change - and how we can create better products services, organisations, and experiences around real human behaviour.

I apply psychology and behavioural science across health, wellbeing, digital products and organisational change, with a particular interest in the gap between knowing what to do and being able to do it in everyday life.

Because whether we're trying to improve health, design a better product or introduce a new way of working, there is almost always a human behaviour at the heart of the challenge.

Over the past decade, I’ve worked across the NHS, academia, the third sector, start-ups, scale-ups, technology companies and UK Government, researching behaviour and translating what we learn into practical change.

My particular interests are health behaviour change, digital health and habit formation. More recently, I’ve been applying the same behavioural principles to understanding how people engage with and adopt emerging technologies, including AI.